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The Best Pitch Advice I Ever Received
It’s surprisingly simple
The Pressure Was On
I was really nervous.
This was many years ago but I remember it like it was yesterday. My colleague and I were on our way to meet with a big client and were expected to present a fabulous pitch.
The pressure was coming from both sides — from my boss and from the client. I felt like I was in the grips of a slowly-closing vice, and I couldn’t escape.
Then my very chill, very experienced colleague who was a bit higher on the agency wrung from me gave me some advice that I’ve never forgotten.
“Don’t sweat it. Remember: you know everything.”
Huh?
I know everything, I thought to myself? What on earth was this guy talking about? I didn’t know everything. But apparently that wasn’t the point.
“Listen,” he explained.
“Our client asked us here for a reason. The reason is that he respects our opinions and more importantly thinks we know more than he does on this particular topic. And we do. We’re the experts, remember? That’s why we work in an agency and our client pays big bucks for a retainer each month to consult with us and follow our recommendations.”
